Displaying 1 - 10 of 1086 results for "focus on", "generation Y", marketing (0.053 seconds)
Note to Marketing: Careful Branding
Manufacturers and retailers should focus on incorporating good content into their products and not overly promote on the basis of superfood branding.
Ingredients and concepts that support beauty from the inside out
The recent focus on “beauty from within” is providing food and beverage manufacturers with increased opportunities to expand their market and consumer base. By...
Your next target market
They have billions to spend, visit grocery stores five times a week and consider home cooking a cornerstone of their culture. Question is, how to do you appeal to ...
Annual R&D survey results
Organic and natural ingredients continue to be imperatives for product developers, according to respondents to our annual Research & Development Survey. But showing...
Rejuvenating nostalgic brands
When a product is entrenched in the cultural history, revitalizing the brand can be a balancing act between rejuvenation and sacrilege.
Expert Opinion: Marketing to Facts vs. Myths
Recently I've become acutely aware of the growing number of food products on the market labeled as "gluten free."
Trends to watch
IRI Times & Trends expects the following trends to impact the consumer packaged goods market throughout 2007 and into the next few years.
Wellness Foods Trends 2007
We consulted the top experts in consumer and producer research to bring you the latest on the ingredient and product trends that affect your industry. Whether the...
RU communic8N W teens?
They’re numerous, cool and impressionable. They already spend millions. In a decade or so, they’ll be your primary market. Are you talking teens' language?
36th Annual R&D Survey: The recipe calls for marketing
Our annual survey finds marketing playing a much bigger role in every step of the product development process.
